What happens when AI gets your business info wrong — and how to fix it
When an AI assistant states incorrect hours, an old address, a disconnected phone number, or services you no longer offer, it usually means the model is pulling from an outdated or inconsistent source somewhere online — an old directory listing, a stale review site profile, or outdated content on your own website. The fix is finding and correcting the source, not the AI itself; there's no way to directly edit what ChatGPT says about you.
The deeper picture
This is often more damaging than simply not being mentioned, because a customer who gets a wrong address or outdated hours from an AI assistant has a bad experience that gets blamed on your business, not on the AI. Accuracy checks are a distinct thing from visibility checks — you can be visible and wrong at the same time.
Where this leads
The Accuracy Check module in the Toolkit is built specifically to catch this — cross-checking what AI assistants say about your business against what's actually true, so you know exactly what needs correcting and where.