A simple monthly checklist for tracking your business's AI visibility
At minimum, once a month: ask each of the four major AI assistants (ChatGPT, Claude, Gemini, Perplexity) the core question a customer would ask about your category and city, note whether you're mentioned and where in the answer, check whether your business info (hours, services, location) is stated correctly if it comes up, and compare against the same check from the previous month.
The deeper picture
Doing this by hand takes about 90 minutes if you're being thorough across all four assistants with a handful of query variations. Most businesses either skip it entirely or do it once and never repeat it — which means they find out about a visibility drop only after it's already cost them customers.
Where this leads
The Toolkit gives you the full 19-query script and a score tracker to do this yourself. The Visibility Monitor runs it for you automatically every month and flags drops before you'd otherwise notice.