Why isn't my business showing up when someone asks AI for a recommendation?
Usually one of three things: your business doesn't appear consistently enough across the sources the AI is drawing from, a competitor is mentioned more often or more clearly in those same sources, or the AI has outdated/incorrect information about you and is quietly leaving you out rather than recommending something it's not confident about.
The deeper picture
Unlike a search engine, an AI assistant won't show you "results 1 through 10" — it picks a small handful of businesses to mention, or sometimes just one. That makes the stakes higher: you're not competing for a spot on page one, you're competing to be the one or two names that actually get said out loud. Weak or thin reviews, a website that doesn't clearly state what you do and where, and no recent mentions anywhere online all make it harder for a model to justify recommending you with confidence.
Where this leads
Running the same queries a customer would ask — across all four major assistants — is the fastest way to see exactly where you're dropping out and why. That's the core of the AI Visibility Audit.